The previous post was a little teaser, this post from one year ago presented the rumors, here is some more substantial background of what is being cooked at Flux:

Not many people are cognizant of it, but the world of software has long taken cues from the field of architecture. Much of the vocabulary, even the idea of design patterns is inspired by the work of architects. Software is changing how people interact with the world on a day to day basis, but even with all the advances in this area, the way we design buildings today isn’t that different from 50 or a 100 years ago. Flux is trying to change that. Flux is reimagining building design for a more sustainable future by drawing on big data to foster a more efficient and collaborative design process. A rule based framework in the cloud helps designers to to arrive efficiently at optimal solutions based on a large set of weighted drivers like energy use performance, site configuration, context, building codes etc.

About Jen Carlile
Jen is a software engineer building tools for people in the Architecture, Engineering, and Construction industry. Her path to becoming a software engineer was a winding one that took her through the world of experimental music, professional audio, and eventually to a research lab at Google. As Co-Founder of Flux, Jen wants to empower people to solve the world’s most pressing problems related to urban population growth and climate change, and create beautiful designs in the process.

About Flux
Flux provides collaborative design software for the building design and construction industry. Founded in 2012 and headquartered in San Francisco, Flux is backed by DFJ, Borealis Ventures, Andreessen Horowitz, Google Ventures, and industry partners. Flux’s mission is to spread design knowledge and improve the accessibility of design tools in order to help meet the world’s demand for durable, sustainable buildings. More information at or follow the company on Twitter @flux_io. Flux, as a recent spinoff from Google X, will continue developing and testing its software on a few select projects this year; public availability will be in early 2015.

Video via the KeenCon 2014 vimeo channel ..